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Hospitality management service Hostmaker provides the inside scoop on how to maximise the potential of your Airbnb listing. A few simple, easily employed staging tweaks are often all it takes to breathe new life into a property; increasing views and bookings. Read More

Online shopping can be quick and easy, and relatively inexpensive depending on what you plan on buying. I say quick and easy, but for a majority of us online shoppers it usually isn't that quick because of all the digital distractions put in front of us. Our subconscious mind sways us away from our Read More

Today we live in a visual culture – screens are everywhere, ranging from smartphones, tablets, laptops, computer monitors, to gigantic home televisions. The GIF was developed in 1987 and in the past couple years, the internet has waged a full on love affair with these animated images. So why shoul Read More

Here are some of the most common problems small business entrepreneurs face during their road to success. Read More

Leaving comments on blogs used to be a good thing but now it seems most of the comments I see are rubbish! What went wrong? We used comments for blogger outreach, to connect with each other, to answer questions from our readers, build relationships and grow our community. Read More

Copywriting is an important online marketing skill. Here are five tips to help improve your copy and get more interest from your target audience. Read More

You’re customers are now an audience with an audience of audiences and as a result, brands are no longer created, they’re co-created. Experience is everything. Design it…for every moment of truth…where they matter in each moment and collectively. Read More

If you are looking to get into a business of your own, wouldn’t it behoove you to take a look at a business model that has a 95% success rate? Well... Read More

You’ve worked hard to get your business where it is, and maybe you’re okay staying small.
But I encourage you to consider what your brand would look like if it did grow.
Maybe you could afford to hire more employees, taking a lot of the workload and stress off of your own back. Maybe you could of Read More

As an advisor to many startups, I often see business principles espoused that may make sense for a large and established business trying to foster innovation but won’t work for a new startup. I’m a strong proponent of new entrepreneurs starting with a big vision, and believing anything is possible Read More