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By Autumn Dlugoz

Though Google+ is the newest of the big social networks, it has quickly become the second largest media platform after Facebook, boasting roughly 400 million active users. On the plus side, Google+ marketing offers handy features for business that other social media sites do not Read More

By Matthew Goldfarb

It may sound blunt, but it’s the truth: When it comes to brand communication, no one cares about you. They care about your brand, your values, and what your company stands for. That’s why it’s so important to use strategic communication best practices geared at growing your b Read More

By Megan Totka

Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy. Read More

Not everyone’s a marketing guru! In fact, aside from business owners peddling marketing prowess, the expertise of most entrepreneurs lie elsewhere. To avoid harming your brand with confusing or misdirected promotional efforts, heed these 4 common branding blunders. Read More

One of the most important characteristic of a successful blogger is that they know who they are, what they want, what they believe in, and what they stand for in blog-o-sphere. Most newbie bloggers are confused about their goals, values, ideas, and what they can stand for in the blogging community, Read More

After a formal handshaking he asked me “what do you do?”

“Blogging” I replied.

He was not surprised nor astonished, “Blogging. Okay, but what’s your job? I mean your profession?”

“Huh?” The re-iterated question surprised and astonished me!

Well, what job I do? What’s my profession? Who Read More

Many business owners and professionals have an intense fear of selling. Yet, says Ian Brodie, selling doesn't mean you have to be pushy, obnoxious, or manipulative. Read More

Do you have a twitter account for your blog, brand or business? Want to increase number of your followers? Then this guide would be worth reading for you. Read More

There are many ways you could use to improve the quality of your writing? Here are 5 tips that will help you develop the quality of your writing. Read More

After Google's updates to their search engines, SEO copywriting is now a must. 'Write for Humans, Optimize for Search'. Learn top 10 SEO copywriting tips. Read More