By Megan Totka
Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy.
Does Trendjacking Work: And Should You Be Doing It?
Posted by Sian Phillips under Social MediaFrom http://tweakyourbiz.com 3934 days ago
Made Hot by: seobromino on July 22, 2013 8:12 pm
Who Voted for this Story
Subscribe
“Adam: Adding to the list: Inleed in Sweden! ;)...”
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
Comments
3934 days ago
The example of Andy Warhol is illustrative as a symbol of the hyped pop-culture.
I don't understand this passage could be linked to trendjacking:
"After all, the Boston Tea Party was never about the tea; it took a cultural trend (drinking tea), and integrated it into a profound political message: No taxation without representation."
It was the tax (without representation) on tea that made the teakettle boil over once for all and made the colonies to break free from the King England. Could you say that it was a catalyst? The English had learned the citizens in the colonies to drink tea and then they took that away with the new tax. But of course it was a deeper meaning, based on the principle of Independence.