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Have the changes that Klout made to the algorithm that they use to calculate scores affected how you use Klout in your social media strategy? Read More

Balanced on slim margins, the restaurant business is challenging at the best of times, when diners have plenty of discretionary income. How can you keep your restaurant standing when the economy gets rocky? Read More

It's true. Your mother told you not to talk to strangers. And she meant well. But she probably didn't know you would have your own business some day and actually need to talk to strange, new people.

Networking is a crucial part of any successful marketing endeavor -- and in-person meet-ups often Read More

While it’s still “only” November, you need to be on your gift giving strategy for your business. It’s customary to give clients gifts, as well as employees and service providers. Here’s what you need to know to make everyone on your list feel appreciated. Read More

The US government recently enacted several free trade agreements that had been stalled for years. Take advantage of them now. Read More

Yesterday we spotted an affiliate ad on Bing. It was by a brand hijacker (as the merchant prohibited paid search bidding on its trademarks, URL, and variations thereof), but they may think they are not as bad of a violator as some others... The "keyword" they are using is the merchant's full URL. T Read More

Companies may not talk about outsourcing so much now that it's such a well-worn topic. But according to a study by industry association CompTIA, corporations are scoring big benefits from using managed services. That's little comfort to people in the United States with information systems degrees w Read More

While it’s great that more and more site owners are recognizing the value of SEO, some are jumping the gun when it comes to outsourcing their SEO. They want to hand the whole campaign off to an SEO expert or firm and wash their hands of it. First off, even if you do outsource your SEO, SEO clients Read More

College consumer behavior classes love to use Maslow’s hierarchy of needs as a basis for understanding consumers’ motives. The company/product that best meets the four levels (physiological, safety, love and belonging, self worth) of Maslow’s pyramid is going to be the most successful at convincing Read More

If you signed up for a YouTube account but you haven’t figured out what to do with it, here’s your answer – start promoting your content! I know, I know…you have a list of excuses for why you didn’t make Read More