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Once you are confident you are able to deliver your marketing effort as intended you can look to location to deliver a high degree of relevancy. With all the amazing technological advances today, a human being can still only be in one place at one time, and very often that place ends up carrying wi Read More

If you're handling your small business' e-commerce program, Mashable's Kelli Shaver has five options to consider. Read More

Before contacting any stores, you need to prepare all your wholesale documents and pricing structures. This is important so that the store has something to refer to during your initial meeting. Read More

If you are wondering about what the Naughty Entrepreneur Checklist is, it’s a checklist of all the things you “should not” do or ways you “should not” be if you want to move forward in your endeavors. I put the words “should not” in quotations marks because what you should or should not do is subje Read More

Social Media - Facebook, the fourth largest Web property in the US, attracted some 157.2 million visitors in May 2011, an all-time high and a gain of 3.2 million visitors over the previous ... Read More

This is not yet another article that answers the question "What is marketing?". Instead, it tells you how to use Internet marketing, along with some SEO keyword research, to cleverly drive targeted traffic for your blog, startup, business or eCommerce site. The principles also apply to traditional Read More

Recently I received an invitation to a Webinar whose purpose was to "optimize pay-per-click ads." It turned out the "optimization" being offered, based on the presenter's research, had to do with a failure to clearly state the value proposition. Who would have thought?

That a Webinar was offered Read More

As I read many blogs on a daily basis, I am surprised to see how few of them talk about how truly difficult it is to monetize a blog. Sure, there are some great articles out there on HOW to do it. Read More

Come check out Google's new Google+ social network. Google has tried to gt in the social networking game in the past, but Google+ looks to be a more robust network. Read More

A while back I talked about how and where to find a co-founder in “Ten Steps in Choosing the Right Startup Partner”. The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate an ideal startup partner. Even if you are looking in all the right places Read More