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How you say what you say is more important than what you say. You can have great information, but if it is delivered improperly, the return is lost. Read on. Read More

How much is too much when borrowing for your small business? Here are some rules to keep your business finances in check. Read More

Content is King! Of that there can be no doubt. But this axiom makes no reference to what type of content is good, or how best to create that content. These two things are left for us to decide on. Conventional wisdom dictates that a blog is the best way to build up a decent body of highly engagin Read More

If you were to look at the average search engine user, their search history would boil down to three basics types of search—informational, transactional and navigational. An informational search is when they are looking for information, perhaps the answer to a question. Transactional searches are w Read More

This week I am honored to share my interview with Stephanie Calahan, Founder of Calahan Solutions.

As you will discover in this interview with Stephanie, organization is so much more than cleaning up. This productivity and organization expert shares the importance of establishing a framework fo Read More

It seems that Restaurant Franchises are the ones that banks like. No big surprise, based on the sheer volume of them... Read More

If you read the product offering descriptions on Groupon.com, you are in for a big surprise, because the company breaks nearly all the rules of copywriting. The copy is not brief or tightly focused on the company’s unique selling proposition. Groupon’s copy is rambling and different.
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If you consider yourself to be an aspiring entrepreneur, then you should also add another title: amateur accountant. One of the first steps of new business creation and start-up is to figure out how much money it will take to turn your idea into an actual, operating business entity. Read More

Most people who shop online don't often do so in a single sitting. Some shoppers like to casually insert items in their carts, think about things a little bit and then make their actual purchase later.

The problem with this shopping behavior is that unless customers login or have an account Read More

Not everyone’s a winner in the Groupon arena. Last week, the online coupon giant launched its first effort to get into big-ticket retail, with a $500 voucher toward a new car sale at a Michigan dealership. Read More