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Let’s say you own a medium-sized direct mortgage lender company. Obviously “mortgage company” or some variation thereof is going to be an incredibly important keyword for your site to target. In fact, according to the Google Keyword Research tool, “mortgage company” gets 368,000 thousand searches e Read More

Not only do local search profiles provide valuable, quality inbound links to your site, they can also rank individually in the search engines, increasing your brand presence. Local search profiles are also incredibly important for mobile search. When conducting a search on their smartphone, must co Read More

One of the biggest frustrations of content marketers is coming up with quality topic ideas on a consistent basis. A robust content strategy includes inbound marketing tactics like article marketing, blogging, social media networking, whitepaper and EBook distribution, and webinars. After awhile it Read More

In the second post in our new series, "Busted! Top 10 Myths About Social Media for Business," we tackle the question of whether social media is just another fad that's not worth spending time or resources on. Is it the Pet Rock of the 21st century? Read More

The focus of the work that your accountant does for you, should not be about trying to reconstruct history, but about trying to improve the future. Read More

Money issues can make or break an entrepreneur. Here's a list of the most common pitfalls small businesses can avoid. Read More

When defining and refining a brand, many company owners do think of the big questions first. What is the company’s history, for example? What are the core values? Do all current products and services “fit” within the brand — and if not, why are they still there?
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If the internet wasn't already hurting the US Postal Service revenue, closing post offices surely will.

If the closures do happen, this action will not only cause a temporary inconvenience, but most likely affect how business is transacted in the future. I see even more businesses switching to Read More

In the recent Armageddon-themed thriller starring John Cusack, “2012″ is the year to fear, but when it comes to health insurance reform, 2014 is the big date that small business owners need to be wary of. Why? Because that’s when the “pay or play” aspect of the Patient Protection and Affordable Car Read More

One of the toughest challenges of an entrepreneur in building a startup is the fact that there are so many things that you don’t know how to do, or don’t like to do. Things like raising money, building a business plan, or hiring and firing people. These aren’t fun, especially for a visionary. That’ Read More