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One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so rou Read More

A big part of marketing yourself online is content distribution. Content marketing helps to build brand awareness, build a positive online reputation, generate sales and leads, and build links to improve SEO and visibility. Content is really anything that’s put out there on the web. It includes the Read More

Starting a business requires skill and courage; getting started with a new venture can be very exciting provided you are ready for it. You have to prepare yourself for the challenges. Read More

Of course you want subscribers to open and read your email newsletters. Everyone wants that. But what you want even more is for them to take action, right?

When you’re looking for ways to increase the number of responses your emails get, there are three things you should try… Read More

The freemium model is a combination of free and paid. There are two versions of the software available to small business users. We suggest 10 popular apps to increase your productivity. Read More

Review of Assistly: a browser-based customer support software that helps you manage support activities by responding to customer requests across multiple media platforms. We look at its interface, functionalities, and how it can be of use to you. Read More

The internet is a very big place to be right now....if you are new in the scene or just can't find your footing, there are a number of online marketing pitfalls you need to avoid...... Read More

Money issues are absolutely the biggest pitfalls that entrepreneurs like you and I face. But the good news is that there are things you can do to help avoid these problems. Read More

For small business owners—especially sole proprietors, freelancers or people with ongoing health issues—one aspect of the sweeping health insurance reform legislation passed in 2010 was very promising: The bill called for states to create health insurance exchanges that would make it easier for peo Read More

What drove me to start my own business? The overwhelming and consistent response we got about our invention. When EVERYBODY says "What a Good Idea!" it is to your peril if you ignore that kind of feedback.

Without a doubt, had I not heard that statement over and over in the early stages of my b Read More