BizSugar.com › Online Marketing › Look at Your Analytics for Trends and Insights

One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so routine changes, tests and general tweaking becomes a critical component of ongoing success. But you will never know what is or isn’t working for your site unless you look at your analytics and identify important trends. Focusing on one specific piece of data (page views, for instance) means you are missing out on the bigger picture; you lose the forest for the trees.