BizSugar.com › Startups › The American Dream: Celebrating Entrepreneurship – FAB Light

What drove me to start my own business? The overwhelming and consistent response we got about our invention. When EVERYBODY says "What a Good Idea!" it is to your peril if you ignore that kind of feedback.

Without a doubt, had I not heard that statement over and over in the early stages of my business, I probably would not have persevered as well as I did. But I did persevere. Our product, co-invented by my daughter Rhonda, is called The FAB Light(TM). It is a little LED light that sticks to the inside lid of hinged enclosures. Open the lid, the light comes on. Close the lid, the light goes off. FAB stands for Find A Beer (in a camping cooler), Find A Bolt (in a tool box), Find A Bobber ( in a tackle box), Find A Bandana (in a motorcycle saddlebag), Find A Bowl (outdoor toilet)...see how much fun marketing can be?