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If you want to reach the right people on Twitter who will help you accomplish your business goals, you’ll have to follow certain people. You have to click that follow button if you want those people to notice that you exist. Sure, they may not always follow you back, but at least give them the chan Read More

Although April 15th was weeks ago, the impact of paying income taxes may still have a lingering affect for many people.

Many of these people are business owners or high income professionals who find themselves with a retirement plan dilemma. They have high earnings but inadequate retirement savi Read More

Payroll issues are among the sometimes inevitable, but often avoidable, nuisances that strike businesses no matter how prepared they think they may be. Your payroll company should be able to help you with these fixes by asking the right questions when setting up your payroll. Even if mistakes have Read More

If you’re new to the digital marketing game, then you’ve probably heard the phrases “lead scoring,” “lead generation” and “lead nurturing” passed around a lot, but not really know what these phrases really mean or how they apply to marketing.

In this guide we’ll go through the basics of lead sco Read More

ANE is very select when forming relationships with other vendors because they want to provide the best possible environment for agents in their network. Balance Point is proud to be one of the choice vendors hand selected by founder John Tiene. Agency Network Exchange provides professional independ Read More

Building a landing page is a key element of any online marketing campaign. This high level overview will show you 5 components of a successful landing page. Read More

Whether you complete your own tax return or just want to review what your tax preparer did, it’s important to understand reporting requirements. In these series of pieces we will attempt to shed some light on the recent changes to help prevent mistakes with the sales of your shares received from st Read More

Many small-sized companies think it’s difficult to compete against large corporations with their equally large budgets. But, many customers prefer to do business with a smaller organization just for that reason. Size can dictate the ability of a company to create and build relationships with their Read More

There are several benefits to using content marketing for your business, but some overlooked areas are how a blog can actually directly help your sales team by saving them time AND getting them better leads. Here are 4 reasons your sales team needs your company to have a blog. Read More

Want to know a quick path to a disgruntled shift employee? Schedule them for the dreaded “clopen”. What is a clopen? CLOSE/OPEN = Clopen. It’s when someone closes (or has the last shift of the night) then has their very first shift the next day. How convenient is that! Why go home? Just nap on a co Read More