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Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free? Read More

Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

Great tips if you are thinking about pitching sophisticated investors. Also, great information for thinking about the value of your business, the size of your target market, and much more. Read More

Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More

Tuesday seemed to be a slow day for my social media and RSS feeds. Looking for something new to read, I wandered to Google News and searched for "social media." I found 3 very interesting articles that suggest social media has now taken center stage for many marketing campaigns.
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Interview with the founder of 1-800-GOT-JUNK Brian Scudamore on how he built his business, the keys to good PR and advice for the new generation of entrepreneurs. Read More

I was recently offered my largest hourly freelance writing fee thus far to script an online gambling website. It became an inner battle between the need for a paycheck, ethics and morals. Sometimes in business, as in life, it is to our conscience and gut instinct that we must turn for the answers... Read More

So I’m a freelancer…where should I advertise my services? There are so many options available. I could advertise in the newspapers or in industry magazines, on TV (if I win the lottery), on radio or online. These are the main avenues that I could go down. Read More

I thought I'd share a few Free business tools which I am using at present. Here are 4 of my favourites. Read More

The mobile web is a booming industry; and that’s not an overstatement. In a report by Morgan Stanley, they forecasted that the future of the Internet is mobile by 2015. The report came at the right time, just as I’ve covered the massive potential of the mobile market yesterday. The prediction is further boosted by a report by Quantcast, where they found that iPad; a mobile device itself accounts Read More