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Small business owners can improve their brands, while increasing sales by 10-20% by teaming up with the “cool” businesses. . It can also improve the brand image of your company by “rubbing some the coolness” from your partner to your business. This post shows practical ideas to go about establishin Read More

It’s amazing to me how many companies I see practicing victory by definition—and they keep changing the definition to make them seem victorious. This ploy, whether intentional or accidental, works until someone looks closer. Read More

It falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch. Have no fear. Your organization, no matter how resource-strapped can engage in social media successfully. Here’s how.
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What started out as a seemingly harmless defense mechanism against possible ridicule, or even a punishment of some kind, “the excuse” has become part of the fabric of our lives. Examine your current approach, and then hone your skills in this vital area of business professionalism (and even in your Read More

Does your small business take a side when it comes to politics? With the political races heating up, we recommend taking a step back and letting the candidates sort out the issues. Read More

Are you one of the 36% of marketers who struggles with producing content? You’re not alone. Sending engaging content is one of the tricky parts of email marketing.

Sometimes you just can’t see the content for the words. But a good trail map can highlight the obvious sources hiding in plain view. Read More

Steve Jobs wanted us to be our own person. To achieve our own goals. To create what we wanted to create. There is no next Jobs. We all are.

Jobs built a legacy from being unique and pursuing his passion. How will you build your legacy? Has it already begun? Read More

Thinking about going digital with your business? Use these 3 approaches to get started, or expand your current efforts, even if you don't have any technical skills. Read More

Savvy e-commerce retailers have been using the long tail to their advantage for years, turning mass market retailing on its head. Find out how. Read More

As I was going through my inspiration file in preparation for writing this performance tip, I came across an article I saved some time ago called, “My Chat with Seth.” The author, Lewis Evans, shares his “brain fart moment,” and it got me thinking about what we, as business owners, spend our time a Read More