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Your small business can learn a lot about marketing from the colorful characters of AMC’s Mad Men. Read More

For survival, the objective of every business should be to bring in revenues which exceed their costs. Even non-profits have to do this to cover overhead costs, unless they rely totally on donations. Yet I continue to see business plans, or even talk to founders, and can’t find the specifics of the Read More

Understanding the top issues that your customers are experiencing is key to business success. Armed with this knowledge, you can improve your products or services or launch new ones to meet customers’ needs. Here are a few ways to get closer to your customers and, as a result, make marketing much e Read More

Being a solopreneur can be a tough road, especially when you are responsible for running an entire business. Managing all the roles by yourself can be overwhelming. But there are solo business owners everywhere making it work. So last week I asked -

As a solopreneur, you are required to wear Read More

The minute expertise became an online commodity, the Internet was suddenly awash with experts. But many Internet users have learned the hard way that not everyone is who they say they are. So how do you choose the experts from the actors? Consider these ten tips. Read More

Establishing a “One of a Kind” business is all about finding your forte, identifying a niche market and servicing it with your product/service. Why customized products make great business sense? It is because standardized is passé and customized is “in”.

Here are 15 ideas to help you get sta Read More

We’ve all heard that proper blog niche selection is the single most important thing you need to consider before starting your blog. Well, I’ll take that a bit further by saying that it’s also probably the most important thing you need to consider even after you’ve been blogging for a while. Read More

Attraction Marketing Online is growing by leaps and bounds, attracting more daily traffic and creating some buzz on the social media sites. Read More

It’s always interesting asking small business owners to imagine themselves with different titles and words. In a recent in-person presentation about the CEO Mindset... Read More

Small businesses historically have created 70 percent of all jobs in the U.S. With such a high percentage of the workforce, employee-related tax challenges for small-business owners are inevitable. Here are four common tax pitfalls, and what you can do about them. Read More