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One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketin Read More

The act of trading goods and services may be as old as time, but it is spiking in popularity as of late. So let's say you are a dentist and your dog needs walking. You trade services, don’t exchange money, and the deal is done, no strings attached, right? Wrong. “Not reporting your barter income ca Read More

I’ve mentioned before that I keep a lot of lists. I keep lists of things I want to blog about, lists of blogs to comment on, and lists of what I do every day.

But there’s one list that I haven’t talked about very much that I think is possibly the most important list a blogger can keep.

What i Read More

Here are a few simple ways that you can get your employees involved in helping you market your business on social media. Read More

One of the points that we kept coming back to was Value, specifically referring to the Value of the content you produce in the social media space. We agreed that you don't need to be a Pulitzer Prize winning writer to create content with high Value. Read More

“To tweet or not to tweet? Facebook or not to Facebook? Hire intern or hire agency? Train sales team or keep them in the dark? Share what I had for lunch…. okay, never mind… we’ll start social media next year, not now.”

To do social media or not do social media seems to be the question for many Read More

Lior returns to discuss how getting the most out of your BlackBerry smartphone is key if you want to optimize the device for business. He says you can optimize your blackberry for business by boosting reception, tethering, extending battery life and apps.

"Getting the most out of your BlackBerr Read More

Time tracking is an important project management tool. Time tracking allows project managers to provide more accurate project estimates and they learn from previous project time logging. Without time tracking, best guesses are all that can be provided for estimation and this costs money! Read More

These days, I’m hearing more and more about Location-Based Services (LBS) as the next big opportunity for startups. So far, it’s just another mobile phone app that tells people where there friends are (Foursquare and Facebook Places), but it’s poised to be a lot more. Internet marketers see it as a Read More

E-books are the electronic versions of the traditional printed books. All the e-books are not free of cost but mostly free e-books are used as an important promotional tool of the businesses as it lays the foundation of the great business publicity and massive revenues in the future. Read More