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One of the most commonly used tools by businesses is email marketing. And while social media and text messaging are becoming popular methods for reaching customers, email is certainly alive and well as a messaging technique. Let’s take a look at AWeber, an email program that is quickly gaining buzz Read More

Branding is just for the big dogs, but not for us!
Nonsense! Especially as a small business you need a good brand!

Read here what that means for perception and customer trust… Read More

There are also some serious benefits to offering an API for anything you’ve built. If you can build a community around your project, particularly including the type of people who like to tinker and improve upon applications, you can grow faster. After all, anyone who builds something using your API Read More

Question: How did you strategically and responsibly make the jump from working a "dead-end job" to your dream job? What would you do differently knowing what you know now? Read More

In a world where technology makes it easier to reach new clients and work from home, there is a growing interest in side gigs. It’s possible for your side gig to also help you in your day job — if you do it right. Read More

Nobody can deny the importance of Twitter anymore. After six years of existence, the social media platform continues growing and providing a free and very effective promotional avenue for entrepreneurs and small businesses.

Looking for tools to leverage Twitter even better and build a targeted a Read More

The PR Verdict: “D” (It's a Dud) for the Wall Street Journal. This was one instance where the WSJ might have tried a little harder. If the State Department can sound annoyed, why can’t the WSJ? Read More

How much is your small business spending on mobile marketing this year? If you’re like most marketers these days, you’re spending more, but still don’t have the resources to devote as much money and manpower to mobile marketing as you’d like.
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As long as you can maintain control and the potential exists, the world is at your fingertips.The right time to outsource all comes down to concentrating on your company's key strengths. Outsourcing allows you to cut operational costs by outsourcing certain tasks that simply bulk up your operating Read More

Content curation is one of the hottest trends in inbound marketing, and Scoop.It offers one of the best tools available for discerning curators. Read More