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Visual content apps like Instagram, Vine, Snapchat and Pinterest have transformed content marketing. Tips for making them work in your content strategy. Read More

Some of the biggest obstacles we'll face have nothing to do with our business.  They'll be matters of personal affairs.  Think about the last time you were employed and suddenly a relative died and you had to go to the funeral.   You would tell your boss what happened, how long you would be out… Read More

Using Facebook is a fantastic way of marketing a new event; there are over one billion active Facebook users around the world so it's an ideal marketing tool. Here 8 tips to get you started. Read More

As a freelancer and business owner, I don’t get paid if I’m not working. I’ve had great work-ethic instilled in me, and I’ve been known to work seven days a week all day long. I bet you can relate… So what happens when we hit a wall or just get tired of working all the time? When our spouses or chi Read More

Are you looking to find more clients to grow your business? I often talk about the “warm letter” as a powerful way to enlist the help of your current network of friends, family and colleagues. Most people know about 250 people before they even start networking. That’s a lot of contacts! Think how f Read More

The value proposition from the Halogen Suite is simple. It aligns your talent management activities with your business strategy. After all, good employees make a good organization. The Halogen Suite does this by incorporating a 360-degree loop that considers your management’s ultimate goals for you Read More

A brand that once enjoyed devotion can be vanquished. Here are ways to recognize a dying brand and five revival strategies to bring it back to life. Read More

These three online marketing strategies may be pretty hot right now. But, they are burning many online business owners, and these people may not even know what hit them. Read More

This year, small business owners are cancelling their own vacations because the orders are finally rolling in. Read More

Whether you have been managing the same campaign for years or have taken over new management, it is likely that you will come across the frustration that is PPC campaign structure. Over time, ad groups are added, keywords are blocked, bids are adjusted, and that cohesive, well-laid-out plan has gon Read More