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A saying I share with the students of the Client Attraction Business School (CABS) is the following: A strong focus now creates a different future later. I believe in having a strong focus on getting things done, which often means implementing the things on your to do list. I understood very early Read More

How content strategists build a structure for website content and undertake the audience research to understand whom they are going to speak with, how they like to be addressed, how to engage them, how to "speak their language" for our purposes and how to get them to connect with the brand for long Read More

From David Siteman Garland's podcast show #374:

That would be sort of weird if you literally came and sat on my shoulder… but the closest thing possible is today. In a nutshell, I’m bringing back the “classic” The Rise To The Top format today with a brand spankin’ new conversation. And I’m purpo Read More

From Social Pros Podcast show:

Dan Moyle, inbound marketing evangelist at Amerifirst, joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read More

From John Jantsch's podcast show:

We don’t always think of something that’s contagious as such a good thing. When it comes to marketing these days, however, it’s a very good thing. Getting something catch on or “go viral” is one of the most powerful forms of marketing.

One of the biggest goal Read More

From The Social Hour podcast show #123:

Amber MacArthur & Sarah Lane chat about imminent Facebook video ads, seniors coming in droves to social media, Instagram dating, MixBit for video creations, & more! Read More

From Jon Buscall's podcast show:

Neicole Crepeau joins the show to about Clipsi, an enterprise social collaboration solution that enables business users to clip content from web pages and files, and put the clips on boards where teams can collaborate and connect to related people, conversations, Read More

Need fresh ways to promote a business online? Check out '14 Artful Internet Marketing Tactics.' Topics include Web marketing techniques such as SEO, podcasting, video marketing, social media, content marketing, article marketing, email marketing, online publicity, and more... Read More

Don't hide behind the word micromanagement, get out in the real world, commit, execute, measure and improve, your sales and mindset. Read More

Gone are the days when a search query simply involved a string of words. Today's queries include all sorts of implicit data — location, device, etc. — that add to the search engines' understanding of what searchers really wanted to find. That fact has some very real implications for the way we thin Read More