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Most big data predictions should come with the same warning label that is applied to an investment prospectus: past returns are not indicative of future results. Here is why you need to be careful with marketing predictions from big data. Read More

The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online marketing activities. Read More

Facebook made public posts embeddable on blogs and other external websites at the end of July, but the feature was only available to Facebook's media partners. Now after testing the feature for a few weeks Facebook has made it possible for anyone to embed public posts on their websites. Read More

When it comes to being a blogger, writing and creating new content is obviously your main focus, but there is so much more to it than that. Once your content is online, you’ve still got to worry about search engine optimization, further research, design, and the all important marketing and social m Read More

No one said building a company was easy. But it's time to be honest about how brutal it really is--and the price so many founders secretly pay. Read More

In this article, Olwen Dawe talks about the importance of a produtisation strategy for businesses operating in the service sector. Growth can be stymied without the right strategy to appeal to a wider audience - make services more easily accessible - and ultimately, drive revenue. Read More

If you do something that carries more risk, you are more likely to fail. That’s one reason so many people fear failure. But if you risk nothing, you risk everything. But failure is rarely permanent. Your attitude can turn even catastrophic failure into success. Read More

Mistake #1: Naming your business so that it’s meaningless to everyone else.

Time and again, I come across companies that are named something like KS Incorporated. Could a name be more meaningless? Sure, they may be your initials and you think, what’s in a name anyway? But no one else gets it.
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Want a new advertising idea? Here is an idea about cats and how it managed to sell a beverage. Read More

We bring you our latest hand-picked list of events and awards for small businesses and entrepreneurs. Read More