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While print and digital design share some fundamentals, their overall differences must be understood. Both mediums have the ability to impact your audience. Here are some ways to improve your design with print materials as well as explain differences between the two formats. Read More

Instead of blindly creating a big ebook or other opt-in bribe, let's create something which a lot less work - and MUCH more effective. Here is how to create an effective lead magnet, along with a 7-point checklist to run your next idea through. Read More

Want to wake up every morning feeling like a badass? Check out our organization tips that'll have you feeling fierce, focused, and fired up every day! Read More

No one likes getting random solicitations from telemarketing companies trying to sell them crap they already have or don't need.  And yet, they keep calling and keep calling and calling.  Don't you ever wonder why? Yes, some companies sell your information to others and that's how they have your co Read More

Marketers – Focus on Influencing Perceptions and Changing Assumptions!

Every design you make, every image you choose and every word you write needs to take the possible perceptions and assumptions that might be made, by each persona, into account.

The goal is to come across as positive as pos Read More

Mobile devices are in the hands of consumers everywhere, and if you're not using paid search to get on their radar screens, this data should convince you to start. Read More

While a single marketing initiative can hold great potential by itself, coordinating your plans to complement each other is a great way to get more bang for your buck. Read More

These days, many webmasters are finding it difficult to figure out what’s still important for SEO and what’s no longer relevant. In an effort to clarify important trends in the SEO industry, I published “The Top 7 SEO Trends Dominating 2014.” Now, I’d like to explore the best practices associated w Read More

Before you hop on the latest technology trend, read this to see if you really need to. Some trends aren't necessarily the best fit for your business. Read More

I have a confession to make...

I am a bit of a nerd.

Certainly not breaking news to some :)

In this blog post, I share how to write profit pulling advertisements in 6 steps. Miss these, and you're throwing money away. Read More