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According to a SHRM article a bad hire can csot a business as much as five times the bad hire's annual wages due to lack of productivity. It is no secret that you need to avoid the bad eggs. Here are some tips that have been tested and proven in my own small business. Read More

Today I’m going to share with you, three women who are rocking it in the Direct Sales world. Unlike other interviews, we’re going to dive deep into how these women are really achieving success within their industry. Read More

As you look for your next job, take the time to consider how you might appear to a potential boss. And remember that the little things matter a lot. Read More

Taco Bell has sold 450 million of their new Doritos Locos Tacos. It was a bolder idea than you might think. Read More

Lone Ranger & Superman are back AGAIN. Why, because they work and are continually reinventing themselves. Direct Mail Marketing Sells Books Read More

Still using static images in your email blasts? It might be time to switch up your format. Research has shown that video and e-mail marketing can increase CTR by more than 90%, not to mention drive traffic to your YouTube account. If done right, video in emails can be extremely effective. What do y Read More

Building a website is like building a house -- both are enormous projects with thousands of variables, which may explain why so many houses and websites turn into money pits. To keep this from happening to your site, avoid these 10 common traps. Read More

The credit application is one of the most powerful tools in your “credit toolbox.” Meredith Wood explains how to improve your application and increase both your collections AND sales. Read More

With the release of Penguin 2.0 last month, SEOs saw Googles algorithm favor local search. Soon after, Google introduced their carousel feature for ... Read More

The recent fall of Paula Deen's empire has been a great lesson in crisis communications. Why did things go so wrong and what could she have done differently? PR expert Gini Dietrich weighs in on the celebrity chef's career implosion. Read More