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No matter whether you’re a plumber, the owner of a dress boutique, or the head of a manufacturing company, you need to have a visual brand. You want to draw people in with your website or brochure, and making smart use of photos and graphics is the first step to building a winning visual brand. Read More

If you hand out marketing materials at trade shows, networking events or conferences, you know what a pain it is when they’re outdated. And with technology changing at the speed of light, your product or service offerings may be changing pretty quickly too. How do you keep your marketing materials Read More

With a bit of research, an understanding of what your customers want and your expertise on display, you can find a niche, position your brand as an expert and gain loyal customers over your big brand competitors. Read More

Wherever you focus your mind on you can achieve it, no matter how big or small it is, you can get it, if you focus on it. The problem for most people is that they don’t know what they want. When you ask a regular person what he wants from life, how does he want to live, what does he want to achieve Read More

Jaguar recently put on a marketing event that got me hooked. Learn what they did, why it worked so well, and how you can apply it to your business. Read More

Even after all these years, and in spite of all the documented benefits, social media still gets a bad rap sometimes inside some organizations, but there is power in the network whether it’s linking computers together or people — and every business would be wise to understand that. Read More

Take off your pajamas, brush your hair, and follow these 5 tips for being professional when working from home. Read More

Women typically like to talk things out more, which is why women business owners often find comfort in women business groups, in addition to other groups. Read More

Google has put an increasing emphasis on local search and staying on top of your competition has never been more important. Fortunately, there's much that can be done to stay one step ahead. Today's post covers five of the most effective SEO strategies to secure that precious organic search traffic Read More

Microsoft’s Xbox One has been in the news recently thanks to some very restrictive features on the next generation games console. Alex Morris tells the legendary story of Atari's disastrous development and release of "E.T. the Extra-Terrestrial," which almost finished off the burgeoning video game Read More