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Google needs to own up and admit that Google + is a failure. Then it needs to stop trying to cram it down out necks. We are drowning in social networking sites and that very last thing we need is one more. Read More

With tools such as Marketing Automation, marketers can create more content and publish it more frequently and usually at a lower cost than they can get done manually. Marketing Automation is a great way to facilitate the processes of generating, nurturing, scoring leads and driving sales. However, Read More

Automated inbound mail and package tracking systems in businesses with high shipping/receiving volume save time & money and improve customer service. Read More

Small businesses face number of constraints resulting from limited resources. However, technology allows them to fight with large competitors on the level playing field. Telephone answering service is one such technology that lets small business owners present professional front without having to h Read More

Real estate is one of the largest expenses for retail businesses. By maximizing the use of floor space small business retailers can increase their sales. This post describes innovative ideas on how to make the best use of floor space available and improve sales per square feet. Read More

I wrote a previous blog post on how to grow a targeted Twitter following and as I said at that time there is more to it than pure numbers. It's about building relationships. And so I can now say thank you to all contributors for sharing your wisdom on how to use Twitter for traffic generation. Read More

I have notice there are an abundance of social marketing positions listed everyday and a massive pool of individuals applying for the opportunities. While there is much opportunity on both ends, I am not sure hiring companies and applicants really know what social marketing is and its real impact.. Read More

Today’s business world is as competitive as ever. While modern technology has allowed many firms to become more efficient, it has also changed the way consumers decide which businesses to frequent. More and more customers are using mobile devices to shop and consume online content... Read More

Materiality can be a key component of a company’s sustainability success. AEP's Sandy Nessing shares her thoughts on the topic in this guest post. Read More

Forbes magazine social media editor Alex Knapp recently shared the biggest social media mistake that many companies make. Are you guilty? Read More