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In the US, mobile app usage (94 minutes per day) had already beaten internet usage (72 minutes per day). It’s also projected that by 2014, mobile web usage will overtake desktop web usage - which means that consumers will be increasingly dependent on their mobile devices to access the internet. Read More

There is no greater online business asset than attention. Just don’t confuse attention with traffic. Learn to accumulate attention and grow your business… Read More

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You pull people in by providing ne Read More

Many businesses operate on seasonal schedules. For example, a pool cleaning service in New England isn’t going to get much business in January and a snow plowing company won’t have anything to do in July. Read More

Recently I had the chance to interview content marketing expert Ann Handley. If you’ve ever researched content marketing tips and best practices chances are you have come across Ann and her expert advice. Read More

One question I frequently hear from clients is "How do I know which LinkedIn invitations to accept?" We'll try to clear that up in today's "FTQ" (Frequently Tweeted Question) video. Read More

Your favorite RSS feed reader is going goodbye and you’ve found a Google Reader alternative, now you need to get your data to make a smooth transition.

Here is a step by step guide along with a nifty video (I guess I really do sound like that). Read More

If you’re a frequent user of Google Reader you’ve probably heard by now that Google is killing off Google Reader effective July 1, 2013. I won’t use this platform to discuss the merits of Google Reader (it’s awesome) or how important it is (very) to what I do. I won’t even list a bunch alternative Read More

Facebook recently hit 15 million SMB pages. Despite that impressive stat, the majority of brand pages remains inactive, something Facebook might try to fix. Read More

As the world around us goes mobile, businesses face a new challenge of adopting this channel to reach and interact with their target audience. Many believe this could be a blessing in disguise for small and medium businesses. Read further to know the whys and hows of mobile marketing adoption by SM Read More