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The most effective use of social media is to target where your audience is most active. Too often marketers preach to the choir or “talk” to an empty auditorium. In actual fact, U.S. social network users (163.7 million strong) are a very diverse group, particularly using Twitter, Pinterest and Inst Read More

To make remarkable improvements to their content marketing strategy, marketers must master more advanced metrics, reports and analytical tools. Read More

How I was forced to start my own business and how I managed to succeed. Necessity is the mother of invention... Read More

In a startup, it can feel like the starting is never done. As you move from one phase to the next, there are always new lessons to learn and new challenges to face. This is how it worked for me and my team, and likely how it has worked for every other startup on the planet.  Too often, a coder and Read More

When you start reading about the options you have to start a new business, you’ll almost certainly come across discussions of what it takes to get a business loan — particularly if you approach the whole thing from a broad level. Read More

I was visiting a local smoothie franchise a while back, when I ran into a situation that reminded me why it’s so important for businesses to account for mobile devices when they build their websites. When you build a website, make sure that you consider how it will appear on a mobile device. Read More

Learn how to become a better digital marketer by driving more traffic to your own website content through channels like YouTube, Slideshare, and Outbrain. Read More

There’s no point writing about stuff on your website or business blog if no one is looking for any information on it. Right? Read More

There is no shortage of great sales advice and insight on the Internet. Here are the top five sources for sales advice out there. Read More

Consumers spent 132% more time using various apps, as compared to the previous year. Which apps are the most popular? We explore the analysis that suggests apps are the wave of the future, especially when it come to certain industries. Read More