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When it comes to online marketing, and SEO in particular, when people are talking about links it’s typically about inbound links. This is because inbound links pointing to your site are what help to convey trust to the search engine spiders. Read More

This article describes and lists intangible assets. Intangible assets hold a very real value to a company, although they may be often overlooked because they do not hold a physical presence. Read More

There are many things to think about when preparing for a business meeting or interview. One of the most important things to remember is the outfit you will wear. The way you look is important in creating the right first impression. A smart and professional image will say that you are a smart and p Read More

Introverts get a bum rap sometimes. They really do. And it’s even worse because a lot of times it’s for stuff they don’t even earn. It’s for characteristics that we (generally) attribute to them. Here are some of the culprits. Read More

Starting up your business requires some important legal paperwork that must be completed by a small business owner. This article addresses what a TIN (Tax Identification Number) is, what types of the TIN numbers there are. Read More

The words you choose for your call to action can have a big impact on whether or not you get clicks. You’ll need to do some testing to find what gets the best response from your audience. To give you an idea of where to start, here are 10 case studies you can learn from. Read More

As I get closer and closer to the ripe (haha) old age of 30, I am feeling my biological clock starting to tick. So many big life decisions come into play. Read More

When Julia Coffey returned to her home state of Massachusetts, she couldn’t find a job. After some time on the job market, Julia started to think entrepreneurially and quit her job search, choosing instead to apply her previous work experience in mycology to building her own small business—Mycoterr Read More

Are you dazzled and distracted? There are many times when we feel pulled one way or another with business opportunities. But how do you know if one or another is right for you? There is a process, starting with 5 questions that you (and your team) can use to see if it is the right fit. Read More

The IRS has decided to expand their forgiveness programs to broaden group the small business owners who can self report without major penalty. This comes in just in time as the IRS continues to crack down on employers who mis-classify workers as independent contractors instead of W2 employees. Read More