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Employees are free agents. As a business owner you wouldn’t sell your customers at a loss because in past years you made a profit. Neither should we expect employees to get better at their jobs without expecting compensation commensurate with their current market value. Small business owners avoid Read More

Franchise Direct just released their franchisee survey, and it's full of great information. This survey is good for franchise marketers, too. Check out the data...it's good! Read More

Just recently I have tried out Facebook ads. I was thinking of ways how to promote our self-improvement business, we had a little bit of money and I decided to go for Facebook ads. We already have a pretty neat Facebook fanpage which you can find right here: https://www.facebook.com/Goalzila and th Read More

While you want to improve your financial situation, realize that it’s not just dollars and cents. You need to improve your human capital as well. Read More

There is no optimal social media crisis. They happen when we’re least expecting it because really — when are you expecting one? They happen late on a Friday night when no one is manning the feeds. They happen on a Monday morning when everyone is frantically trying to get set for the coming week. Th Read More

In today’s economy it harder then ever to secure a small business loan…or is it? Trying to obtain a traditional loan for your small business can be difficult or hands down impossible, the good news is there are several other options. This article will detail the benefits of utilizing... Read More

This article talks about how to pitch to investors who will never use your product. The pitch should vary depending on what your target audience is. This article helps with one of those audiences. Read More

Social media and Facebook are great places to build your list fast. In this post, I talk about how you can start to use Facebook to grow this list of interactive readers... Read More

This post will help you come up with ideas on how to stand out at trade shows, measure results and get more from each show you attend. Read More

My morning smoothie reminds me of email marketing.

Before I outright tell you why, here’s a clue... Read More