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This post explores a curated list of 20 of the top A/B test case studies that every entrepreneur should read. Read More

The shopping cart is an essential feature of eCommerce websites. Unfortunately, many companies fail to recognize how severely this feature can affect their business. They think the basics are fine, because hey, it’s just a shopping cart, right? Wrong! There are many issues which could persuade cust Read More

Email marketing, sometimes also referred to as electronic marketing, is a form of direct marketing. It allows the company or professional to relay information directly to their customers. Many professionals wonder if email marketing is truly worth it for their eCommerce sites. Does it provide any b Read More

Building routines into your day is rarely an easy process. I’ve gone out of my way to structure my life so that following my routine is the easiest option; I walk to my office because I picked a location that is a pain in the posterior to find parking around, for example.
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Profit margins in the construction industry range from 1%-5%. This is an excerpt from a special report I wrote for construction companies. If you are the owner of a construction company or property renovation firm, this article provides your best sources of working capital and expansion funding. (P Read More

When I say content, I am referring to the words, images, video, PDFs and other pieces of information you can add to your new website. Content is what gets crawled by the search engines. Content is what converts a visitor into a client.

Content transforms your site from a boring brochure into a r Read More

The pace of adoption for new technologies has exponentially quickened in the Internet era, and managing the many channels of online conversations can be vital to promoting and protecting your professional brand and reputation. Read More

Last week I spoke with you on the daily radio show about an incentive program online retailer Amazon started. If you weren’t with us that afternoon the program is called Pay To Quit. Essentially Amazon offers their employees up to $5,000 to quit their job.

What do you think of this type of syste Read More

In the course of running a small business, you are extremely lucky if you never have a bad employee experience. That being said, bad employees are a lot of the time good employees with bad habits. Read More

Women entrepreneurs should follow the basic principles of success. Whether you are just getting your business plan in place or you are trying to further your brand identity, keep these tips in mind. Read More