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How do the two compare?

While there are some similarities, there are also quite a number of differences, and I was pleased to come across an infographic which reflected these. Read More

As a small business owner I am responsible (with the help of the Brick Marketing team) for creating, executing and maintaining my own SEO campaign—so I understand firsthand how frustrating the SEO process can be. Read More

When it comes to white hat SEO, there are a lot of rules to follow. The search engines lay out certain guidelines that must be abided by in order to be viewed favorably by the search engines. The black hat SEO practitioners pretty much ignore these guidelines and prefer to risk it. Read More

There is no shortage of reasons for a company to add guest blogging and outreach to their content marketing strategy—it helps builds quality links, gets your brand introduced to a wider audience, help you connect with potential customers, grows your online authority and much, much more. Read More

Are you trying to unlock the mystery of paid search? Here's a basic primer on paid search—what it is, how it functions, and how it can benefit your business. If you’re exploring the possibility of testing paid search, this will give you some insight into whether or not paid search will work for you Read More

Here are some copywriting tips from SkyMall to capture attention, increase trust, and improve your online marketing sales. Read More

This morning, Keira Knightley's "sexually suggestive" Chanel advert was banned by the Advertising Standards Authority. In it, the actress is seen in a partial state of undress and whispers seductively to a photographer. So the question is this: is there a place for controversy in content marketing? Read More

Most entrepreneurs know they want to be independent, build a business that gives them the freedom to work as they want with flexibility in time and space. While they know they want to carve a niche for themselves they are not very clear about how to find a profitable niche. Indirom, a publishing st Read More

The ever-so expensive Frank Kern Mass Control course unpacks the idea and simplifies the process of talking to your customers in a way that encourages them to bring you their money when you launch a product or a service. Read More

Tempted to buy blog post from internet marketing forums? You really shouldn't as they can hurt your site and waste you money. Read More