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Content marketing can be a valuable marketing strategy for just about any type of business. But there’s an important caveat: the moment a brand tries to push a direct sale through its content marketing, customer trust in the content marketing plummets. Read More

If you’re a woman in the business world, you’ve almost certainly been in situations where men have made inappropriate advances. It’s just something that happens, unfortunately, and dealing with it is a pain in the neck, at best. Read More

In a new webmaster help video, Google’s Head of Search Spam, Matt Cutts treated this time a question with a surprising answer. How Does Google Determine Quality Content if There Aren't a Lot of  Links to a Post? According to the interpretation of Matt Cutts, Google seems to face many difficulties i Read More

Every professional dives into their marketing efforts full speed ahead, sure that their efforts will prove worthwhile. Unfortunately, too many of those same enthusiastic marketers find they aren’t seeing the results they were expecting. Read More

Research shows that search gods Google purports that sometimes if you publish a lot of content, the bounce rate on your site may not actually reflect how well people are engaging with your blog. Here we explain bounce rates and how to reduce them.
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With millions of dollars in funding, thousands of completed campaigns, and the Reading Rainbow’s return , it's surprising that "crowdfunding" just recently officially became a word. Even if you weren’t using the term in your writing, you have likely been hearing about products and businesses that h Read More

One of the most important and also most undervalued considerations is bandwidth. Make no mistake; underestimating the importance of bandwidth will cost you Read More

There is a misconception regarding the collection of funds. Crowdfunding is done either by yourself or partnered. Most of the time several crowdfunders succeed by campaigning alone, but a strong management team is always a treasure. In a survey according to Indie Go Go, it was found out that team b Read More

Every team has someone who at the bottom of its bell curve: an individual who has a hard time keeping up with other team members. By my observation, how your team members treat that person is a significant indicator of your organization’s health.
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If all you ever do is use HootSuite to share to Facebook or Twitter, you're missing out. Find out about many of the more powerful aspects of HootSuite that you can leverage for success. Read More