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What is underdog marketing one might ask?

Underdog marketing uses the tale of rags to riches, Cinderella and her story that caught our hearts in the Disney film.

This strategy has the motive of engaging with the audience. Underdog branding is used to capture our attention and convert us into Read More

Omnichannel marketing strategy is now a marketing imperative for customer-centric companies if they want to match their customer expectations. Read here six steps to omnichannel marketing. Read More

Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the New Year is g Read More

Back in September, Facebook (NASDAQ: FB) launched Messenger Instant Video to allow Facebook Messenger users to broadcast real-time video in Messenger text exchanges. Now the social networking giant has introduced Group Video Chat in Messenger, a real-time video option that has practical business ap Read More

Millennials are the devil and I’m here to prove it through mass media and online publications.

After all, if it’s published in a thinkpiece on the internet it’s invariably true.

Just ask Donald Trump. There was no way he would ever win the election, right? So, politics included, what else hav Read More

2017 is going to knock your door.

Are you ready to stand high in 2017 with your blog?

Are you ready for new blogging challenges?

Let me help you with the Best Ways to Improve Your Blog in 2017 : Complete Guide

#bestwaystoimproveblogin2017completeguide
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Quiet week at the office? Here’s how you can put those long hours to good use and get a jump start on your 2017 content marketing strategy. Read More

Socially promoting your posts is the secret sauce to getting them read by your raving fans. Here are 16 social marketing tools which will help you rise to the top of your content marketing game. Read More

As we close out 2016, I set aside some time to read some holiday reading time to review the top business books written this year, and there were many. I have picked eight must-read books to help you “ROCK” in 2017. If you are ambitious and a speed reader, luckily they are all available in a Kindle Read More

While there are multiple reasons why a marketing campaign needs to have a style guide, they all come down to one thing: cohesion. The final work needs to represent the company properly. The style guide also contains guides on the proper font to use, the placement and use of logos in the work, quote Read More