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What do people do before they buy from your business? Current research supports the idea that people search online to find out information about your business before they buy from you or hire your business. Here is what you need to do... Read More

The year 2015 held many predictions as well as expectations in the HR world. We’ve complied a list of the top 10 HR articles in 2015 to recap the year to review what predictions held true and what expectations were met. Read More

Four Effective tips to email marketing automation and its usefulness to grab more business leads from your email campaign. Read More

One thing I rarely write about is taking other peoples’ outreach and turning it on its head – pitching to them.

For example, because we have an outreach software, when someone sends me an outreach email for content promotion or sales, I often pitch them on our software, or look for another oppor Read More

Indonesians are masters of selling through social media. Using a multichannel sales approach, they’ve added social media as a legitimate and lucrative channel. Read on for how they’re doing this and what lessons you can apply to your own eCommerce business. Read More

Kit Culture is a menswear brand that was created to combine casual and activewear. Read more about the business and how it got started in this week’s Small Business Spotlight. Read More

Personality conflicts happen in every business, and if you’re like most small-business owners, you’ve gotten pretty good at handling conflicts between your employees. But what about when an employee and a customer aren’t getting along? Read More

Price Intelligently co-founder, Patrick Campbell, on the importance of customer personas, surge pricing and leaving money on the table. Read More

Is your small business prepared for the New Year? Here are the 12 emerging trends in marketing (as I see them) and what you can do to keep your business current and innovative in 2016. Read More

Entrepreneurs need to write content in a way that really packs an emotional punch. It will grow your online presence by engaging your target audience’s emotions. Read More