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For a long time, Google used a metric called page rank to convey its assessment of a website's relative importance. Unfortunately for us, Google decided to retire that metric. It hasn't been updated since December 2013. In its absence, this article talks about two other tools you can use to assess Read More

In a culture that fills our minds with get rich quick schemes, instant YouTube fame, and clickbait that somehow goes viral, it can be hard to find good examples of modern day leaders. As I mentioned in my last article, the first in this seven part series, Leadership: A Misunderstood Word, today’s v Read More

With over 500 million people on the site, you have a huge market to potentially tap. Lastly, it's such a popular method to discuss because, honestly, it works. Read More

The time may have come for you to change your business structure. If so, here's how and why to do it. Read More

Whenever I talk to entrepreneurs about Twitter, two questions keep coming back: “Why should I use it?” and “What are the benefits for my business?”

My answer always goes like this: “Many of your potential customers are there.” Just do a Twitter Search and you will understand what I mean.

Tw Read More

Have you taken a long, hard look at your sales and marketing materials lately?Do your brochures seem to be missing, well, a little pizzazz? Could a few well-positioned graphics give your catalog an extra pop… a little context? Does your logo truly reflect your brand? Are your marketing materials ou Read More

The EMV liability shift is less than two months away. Use this EMV liability checklist to ensure you are prepared for these changes. Read More

Stalking means different things to different people. In the online world, it means conversions. For small businesses, retargeting can be the answer to more sales. Read More

This is a guest post from Zac Johnson
Every day hundreds (if not thousands) have the idea to start making money with a blog. While this is possible, it’s still very unlikely. Of the 300+ million blogs that are currently out there, I would say less than 1% of them actually make any real money (at l Read More

Being a digital marketer and owner of a marketing and advertising firm holding more than 15 years of experience, I declare that the term SEO is irrelevant now and must be banished. The term has become totally obsolete and it is time we digital marketers must get rid of it. This way only we can rest Read More