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The buyer’s journey is a simple enough concept, but working it into your content marketing the right way takes a little extra work.
In his article, we’ll be talking about a bigger buyer’s journey that covers everything from the pre-purchase stages to becoming a repeat customer. Read More

Digital transformation is a journey of continuous improvement. To survive and prosper during these challenging times, businesses need to “put customers at the centre of their experience and then balance competing interests and elements – whether people, platforms or planning.” Read More

Just like finding “the one,” you might have love at first sight or you might have to kiss a few frogs, so to speak, so you really know when it’s right. Even if you know that you want to sell sandwiches, prepare taxes or give massages – there are dozens of franchise companies specializing in each. S Read More

A new social media player is on the block that is being backed by hacktivist collective Anonymous. Minds is a fully-functional new social network that promises to protect user privacy by providing end-to-end encryption in private messages. It’s being widely marketed by the media as the answer to Fa Read More

There are so many factors that go into running a successful business. For most business owners, trying to keep up with everything can be a bit overwhelming at times. If you are in the business of producing goods for the public, then you will have your stress level increased significantly. Read More

Everybody in public relations needs to always remember that press releases are basically news stories. And when I approach a news story, I’m always on the lookout for the facts. Part of the fact finding is credibility of the sources. Read More

Collaborative technology is shrinking the space between you and your remote workers, increasing productivity and boosting the efficiency of communication. If you have remote workers in your business or employees who frequently travel, one tool that should be on your radar is join.me. Read More

One of the challenges business owners face is understanding how to consistently grow their audience. This article will help by providing 50 ways you can grow your Google+ followers and increase engagement on the platform. Read More

As a small business owner, it’s easy to get caught up creating “tangible” goals for social media engagement. If your posts are getting x number of likes and y number of shares, you’re doing it well, right? Read More

Entrepreneurs need to be effective team leaders, since no one can transform an idea into a product and a business without some help. Unfortunately many founders I work with as a mentor are experts on the technical side, but have no insight into leading a team. But fortunately, team building is a sk Read More