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Some of you know – perhaps more than I’d imagine, that I am a writer. I have been one since 1977 when I had my first short story published in “The Highway Bookshop Press” a small 36 pages newsletter way up north in Cobalt, Ontario. Made me smile. Saw my name in print. Made me not a single penny, bu Read More

Not getting any replies to your emails? This simple question will make a world of a difference in how you approach striking up a conversation via email. Read More

While they'll always be a place for text, content marketing success in 2015 and beyond is all about how well you use visuals - visuals like this... Read More

One of the main objectives of the location based analytics is to keep a track on how the mobile campaigning process or the already exposed mobile ad’s are effecting the buys of the customers in-store or inside the physical stores. Read More

The best way to check how your business is performing is to measure organizational goal achievement against time and resources used. This is bound to reflect the way your employees have performed, and your employee performances in turn can be seen in the shape of the reports you generate through yo Read More

Bookkeeping is an important activity that every business should carry out rigorously. The balance sheet, income statement and cash flows are the most important financial statements that form the core of your company’s account book. Read More

One of the most rewarding aspects of marketing is the challenge, so realize that you’re up for it. You can grind your way to gaining traction.

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When most people think of marketing, they think of advertising. As my recent article Marketing: A Misunderstood Word shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy.

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Because the purpose of native advertising is to blend into the form and function of the content around it, it can be tricky to spot. Here are some examples of native advertising caught in "the wild". Read More

If the thought of online marketing stresses you out, you'll love these easy tools and shortcuts designed to make you look like a marketing genius! Read More