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The Judges for the 2014 Small Business Influencer Awards have spoken, and the Top 100 Champions have been selected! The list, as always, is a fabulous mix of up-and-comers and well-known small business enthusiasts, as well as companies and members of the media. Read More

Again, we’ve been asked to re-publish our piece from 3 years ago on UIX – the Usability Testing section from our own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the Read More

Communication is not just about getting someone to hear or remember something,
it is about helping him or her make sense of it and take action!
 
Some great tips on how to clearly communicate, help others digest that information and be in a position to successfully act up on it. Read More

Thinking about using Vine to promote your brand online? Here's an exploration of the benefits and challenges of creating Vine videos for brands. Read More

Just because you're publishing more content doesn't mean you're going to make more money. Here's how to publish the right content for your specific audience. Read More

With the chaos and overwhelming stress that comes with running a startup, you sometimes get lost in realizing the reasons why you chose to startup YOUR OWN BUSINESS in the first place.
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Pay per Click campaigns, using PPC landing pages, are a major traffic source for many websites. It doesn’t matter if you’re using Google Adwords, Facebook Ads, or even sponsored Tweets. Your marketing budget will have a significant chunk set aside for advertising campaigns. Read More

“SEO is dead”.

I’ve seen those words written so many times that I’ve lost count.

Here’s the thing…

SEO is not dead, far from it in fact.

Then there are the comments flying round about how social media and content marketing are the new SEO.

Wrong.

The truth is that these are all ju Read More

With customers buying financial services online, most banks have revamped their digital presence to simplify access to their products. The use of integrative technologies and game-like interfaces enables a more seamless end-to-end experience for customers with their bank. Another major source of in Read More

You would think that the customer lifespan begins with the first purchase, or order, or signing of a contract to do business. But, That’s not where the relationship begins at all. In reality, the lifespan begins before that first sale.
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