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A successful ecommerce website can bring a major windfall to the entrepreneurs. However, the most common scenario is the fall back of such online stores due to the lack of understanding, and not-well approached research beforehand. The eminent mistake is the consideration of the known internet chal Read More

Video marketing has rapidly become a popular way of driving traffic to a website and gain the attention of prospects, but manufacturing companies often struggle with the best way to incorporate video marketing into their overall industrial marketing strategies. Read More

Different marketers are likely to have different ideas to measure the success of a content marketing strategy, but it really boils down to the four essential metrics – measuring consumption, measuring social sharing, measuring lead generation and measuring sales.

• Consumption metrics – Easiest Read More

Backlinks are a vital component of your search engine optimisation and general growth of your brand. How can you generate interest in third parties linking to you? Read More

Marketers use a variety of metrics to collate, crunch, and calculate how their content performs in social media. Metrics such as shares, retweets, and views are often the easiest and most obvious to gather, but they may be the most deceptive and unreliable when evaluating whether your content is ge Read More

Intel Corporation, best known for the speed of its processors used in many computers, tablets and smartphones, is unveiling a new set of products for small business owners. Chad Constant, director of marketing and business for Intel, says the company has designed a solution available with its lates Read More

The other day my customer Sally wanted to start tweeting. She asked what is the difference between tweeting away and posting on Facebook. It’s a lot different I started to say. It is SO different! Read more... Read More

Small business group Independent We Stand (IWS) is running an online contest that began on March 1 to reward the most “deserving” Main Street or downtown district in the U.S. as a way of promoting small business in America.
The idea is simple — consumers and small business owners pick a primary re Read More

Marketing Maven is a full service marketing firm located in the greater Los Angeles area, serving clients worldwide with offices in New York. We specialize in international and domestic public relations, social media, reputation management, direct response marketing, U.S. product launches, SEO, Eve Read More

Winston Churchill said, “Success is not final. Failure is not fatal. It is the courage to continue that counts.”

Building a successful and growing business entails weeding out mistakes when putting together it's very foundation. There is not a single successful entrepreneur that has not made mis Read More