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Why do a few entrepreneurs, like Steve Jobs and Elon Musk, seem to come up with all the real innovations, while the majority of business leaders seem stuck in the rut of linear thinking? I have always wondered if innovation required some rare gene mutation, or whether I might be missing a simple fo Read More

This time round we thought it would be fun to imagine what it would have been like during famous historical events if social media had existed. Ok, so the telegram existed and even the internet during some of these events, but what kind of things would have made it to Facebook status and by who? Af Read More

One of the fastest growing subcultures in the U.S. is the Hispanic subculture, which already represents 16.7% of the entire U.S. population and over $1.5 trillion in buying power. Buying power, sometimes called purchasing power is the value of money, as measured by the amount and quality of product Read More

The next addition to Facebook Messenger may be content sent directly by publishers via the application.

Three sources told Marketing Land that Facebook plans to announce this development at its F8 global developers conference, set for April 12 and 13 at Fort Mason Center in San Francisco. Read More

With the S Corporation election deadline approaching (March 15, 2016 for existing businesses), this is a good time to explore the advantages of electing S Corporation tax treatment to see if it’s right for your business. Read More

“80% of SEOs and marketers do keyword research wrong.

"They plug in a main keyword to Google’s Keyword Planner, download the results, and then start sorting through them in a spreadsheet.

"But here’s the thing: literally thousands of other marketers have already searched the exact same keywor Read More

It’s finally time for that massive undertaking – redesigning the company website. Being in charge of a task of this size brings with it a lot of power. The determining factor of whether that power helps you or hurts you is your Website Purpose. Read More

There are people who started from scratch and became successful in life and business. Constant learning is one of their success secrets. Read More

There is allot of talk around “inbound marketing” and as a guide to what it means to a business. Social media marketing agencies and practitioners seem to have developed a language of their own as digital marketing has become the dominant channel. Terms such as marketing automation, marketing quali Read More

Google Adwords has updated paid ads on Google Search Engine all over the world, a week back. No one knows how it is going to impact paid as well as organic results. Read More