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Here is an excerpt from the first issue of my newsletter, Lyceum Bulletin:

Is e-mail “dead”? Will my news bulletin be able to cut through the digital noise and create buzz? How could I have time to read my own newsletter, if I am struggling with all the notifications and messages?I got an aha! m Read More

Innovation is just too hard for most people to comprehend. However, stubbornness toward the old “reliable” way of doing things just won’t cut it in this day-and-age.

Here’s a list of 4 interesting branding commercials that worked like magic for the following brands: Read More

Get into this interesting article by Prince Kapoor that will help you to understand how customer identity management solution fulfills your business needs. Read More

“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry. Read More

Facebook Reactions is the new service introduced by the largest social network in the world. Is there a difference and how can your business use it? Read More

Since 2014 there has been a continuous debate in our marketing world: Are those Google’s quick-box results good or evil? Read More

Since 2014 there has been a continuous debate in our marketing world: Are those Google’s quick-box results good or evil? Read More

Marketing is the KEY money-maker in your business. Knowing that fact, think it will benefit you to read the 17 explosive marketing tactics for 2016?
Alone they are a single marketing tactic, together they will explode your business. Read More

Innovation is the new buzzword in marketing. It seems daily that we are regaled with stories of hipster-style geeks building world-changing technologies between rounds of ping-pong in the cafeteria.
But is this innovation? Does every business need hipster geeks to be a truly innovative company? “B Read More

If you’ve walked through Times Square or any other crowded place over the last year or so, you’ve probably run into quite a few selfie sticks. If you’re somehow unfamiliar with the selfie stick, it’s a relatively new product idea that consists of a pole that can hold a smartphone at the end. This a Read More