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Tough decisions are the signature of startups. Whether it’s choosing who to hire, what to build, or how to market your product. Read More

Calling all marketers, advertisers, and SEOs! Are ads getting a huge one-up over organic search results? Google just optimized its Search for mobile screens, which means there are no more Right Hand Side Ads on desktop! Read More

According to Harvard Business School professor Gerald Zaltman, 95% of our purchase decision making happens in our subconscious mind.

Therefore, reading something as simple as a product description can influence a consumer’s behavior.

Here are nine techniques to upgrade your product pages:
1. Read More

Hospitality management service Hostmaker provides the inside scoop on how to maximise the potential of your Airbnb listing. A few simple, easily employed staging tweaks are often all it takes to breathe new life into a property; increasing views and bookings. Read More

Whether it is the ultra-modern products offered by startups or the evergreen traditional products offered by years’ old national and international brands, everyone is vying to get the largest share of customers in their industry. But it requires a lot of endeavors and some effective decisions. Read More

You own a business and you want to take it forward. So, you have been depending on marketing. And these days, when you are planning the marketing of your business, it’s kind of impossible to keep online marketing away. And when you are looking to perform well with online marketing, you will have to Read More

Cisco have predicted that, by 2019, video streaming will account for 80% of all internet traffic. Demand Metric, alongside Vidyard, have discovered that video marketing converts better than all other types of content. So as a marketer, can you afford to ignore video marketing? Here are three ways y Read More

If you are looking to get into a business of your own, wouldn’t it behoove you to take a look at a business model that has a 95% success rate? Well... Read More

Do you know what should be the right value of a domain name?

If you are just beginning to flip domains, you may have this question in mind. So here’s what I have to say about this. Read More

ICON16 is just around the corner.
The Phoenix event is hosted by Infusionsoft and showcases its well-known CRM tools.
But this year there is reportedly a special small business focus, too.
Also close at hand are other events both online and around the country. Check below for events in Californ Read More