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Studies show that a small increase in customer retention can increase profits by at least 25%. Learn how to keep loyal customers and boost profits with 5 easy customer retention tactics to increase sales --

These retention tactics can have a huge impact on your bottom line and are also easy to i Read More

When a company is considering international expansion, there are a number details to consider: what type of entity to set up, how to hire employees, what taxes need to be filed, etc. Though the details may vary depending on country and company specific circumstances, there are three common mistakes Read More

There are many different tools you can use to streamline the tracking of your online reputation. Here are four I use every day that help me stay on top of it all. Read More

In today’s competitive world, negotiation is one of the skills that everyone, including a small business owner, should possess. A question that is commonly asked by everybody is “What’s in it for me?” Therefore, if you want to get a good deal out of your negotiation, you must be very clear about wh Read More

If you’ve spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies. Read More

Social media is not just for B2C companies! In fact, some studies have shown that B2B companies are seeing better results with social media marketing than many B2C brands are. Here are three ways B2B companies can better leverage the power of social media to help their own bottom lines. Read More

As a female entrepreneur you probably wear many different hats – running your business while balancing your responsibilities in your personal life. The good news is that there is a way to get help. The answer that many women-owned businesses are turning to is to hire an intern. Interns are smart, Read More

If you’re doing PR, there are some excellent tools available to you to help you gain control of your PR efforts and better capture the hearts and minds of your target audiences. Let’s talk about the top 10 tools used by PR people (including myself) today to get the job done.
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If you've ever entertained the idea of opening a shop yourself, you're going to love what Tina of Fast Geek Boutique has to say! Read More

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company. Read More