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The economy is slowly coming out of the slump and every business, irrespective of its size, experienced a downturn. One of the reasons many businesses survived the economic uncertainty is because of their longstanding goodwill. So what is “Goodwill” all about? It is an intangible asset for any busi Read More

Today, every successful blog thrives on the brand image online. Many bloggers have the perception that only blogs with good money to spend on amazing designs and featured authors can create a brand image. It is completely untrue. The best things about a blog is that helps a person become a one-man Read More

Is leveraging a holiday in marketing promotions or advertising campaigns the right thing for your small business marketing strategy? Before wasting limited advertising dollars, you need to follow these steps. Read More

Big, scary, audacious leaps may cross your path from time to time but they can actually be pretty awesome. I did just that, and as the new year began so did a surprisingly new me. Read More

Each and every small business owner makes decisions daily. Business decisions may be as simple as who on your team is taking the client out for lunch or as complex as developing a marketing strategy or making a business investment. Many small business owners appoint a good financial advisor or an i Read More

Whether you want to be able to think outside the box of your own business, or divide your time giving advice to others, there’s a right and wrong way to do it. Here’s the key. Read More

Do you know what an unconference is? I will soon participate in a "potluck" conference for individuals who are passionate about digital communication and the social web. Have you participated at an unconference on social media? Read More

People want to learn from an expert. Becoming an expert in your chosen field is the best way to create the maximum amount of success in your business. Read More

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had sever Read More

Are you looking to brand your venture, product or service? Here are 3 reasons why small business owners need not shy away from using humor in branding. Read More