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If you could trace a straight line for consumer protection history, it would start with Regulation Z. Issued in 1968 after consumer credit experienced a massive increase following World War II, the new law was put in place as an effort to protect consumers from predatory lending practices. Read More

Customer onboarding is the testing grounds where you set the stage for the lifetime value of all new users. That might sound extreme, but read on and you’ll understand why it makes perfect sense. Read More

Social cognition is the study of how our minds interpret people and the world around us. This article will give you a primer into the core concepts. Read More

As a company scales, its workforce grows. This is usually positive. However, there's also a higher chance for negative interactions to occur due to the increase in staff number. Read More

Pay-per-click is a terminology almost all marketers are familiar with as a widely accepted marketing strategy to promote businesses. The main question is; how much do we know about PPC? Pay-per-click (PPC) marketing is often referred to as paid search, search engine marketing (SEM), or google adver Read More

Thanks to the internet, the world is now more interconnected than ever before and the modern way of life is getting easier and easier. Just think about it – rather than sending a birthday card the traditional way – picking a card out yourself, writing your message by hand, buying a stamp and postin Read More

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement.

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Motivated employees help you take your business to new heights. Make sure you are helping them help by avoiding these mistakes that demotivate them. Read More

Organizing one’s business for effectiveness and efficiency can be a tough goal for any entrepreneur. The list of items to consider may appear to be too difficult. The task can be made simpler if the entrepreneur keeps in mind the overall goals of the organization. The internal organizing systems ar Read More

$35 billion in sales is generated annually using email.

For each ~$1 spent on a given email campaign, the Return On Investment equaled ~$38 in 2017.

At Process Street, we know email is a popular, practical and powerful way to connect with people. When done right…
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