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If you blog, then you know the feeling of dead or dropping visitor statistics. Bloggers want traffic, and even some great blogs struggle at acquiring it. According to CNET, there is a new blog born every 30 seconds. Some of these blogs will get traffic and attention, and some won’t. So, how do you Read More

I recently watched the movie Tommy Boy starring David Spade and the late Chris Farley for the 47th time since it's release in 1995. It is a great film, one of my favorites. Watching it again, it had me rolling on the floor laughing just like always. This time though, I realized how good of a sales Read More

Are You Saying the Right Things?

Of course, by now you know that it takes more than just a Facebook page to make up a social media marketing plan. You need to know how to build conversation and create conversation with your customers. If your Facebook wall is lifeless, or could use a little more Read More

Here’s the dirty little secret. You can say anything you want to say on social networks. In part, that’s what they are there for. But, if you are trying to use social media for business, just saying whatever won’t cut it. You need to say something that matters. Something that provides you with a re Read More

Did you know that Facebook is considered the most visited site on the Internet (Hitwise)? Not only that, but four of the top ten websites in 2010 were social media related sites. The use of social media for marketing is exploding in popularity, and has officially become a must-have for all business Read More

Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management and the author of the book Social Media ROI. You many know Olivier from Twitter where he goes by @thebrandbuilder. In the show, we discuss what exactly Social Media ROI is and how businesses like yours c Read More

Giving Your Site Purpose

For most business, the goal of their website should really be to collect sales leads first, and provide information second. I know this is contrary to usual thought, but it all works together. Don’t get me wrong, I am not devaluing the information on your website. In par Read More

Don’t Be Afraid To Ask Me Twice

Here’s the deal. I am a busy guy with a lot to do, and believe me, I am not the only one. We’re all busy, and as we add these new fangled things like Twitter and Facebook, we only seem to get busier.

As marketers, and advertisers, our job is to break through th Read More

There is a common question that follows on the heals of world changing events – ‘where were you when you heard the news?’ I remember exactly where I was when O.J. Simpson’s verdict was read, I remember seeing the first images of the tsunamis in Indonesia, I remember when the first missiles were fir Read More

Here’s the thing. All too often, we look to advertising to solve our “marketing” needs and help us sell more products. What we don’t realize is that advertising isn’t really about selling. Awareness is a very different animal. There are plenty of amazing advertising campaigns out there that make us Read More