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Why it's a big mistake for us B2B marketers to discount the lessons and best practices that our B2C brethren have to offer. Read More

People often think that referral programs give money away for free, and push customer acquisition costs higher—but this couldn’t be further from the truth. With referral, you can actually achieve a dramatically lower CAC compared to other marketing channels, and build growth over the long haul. Read More

Every business professional and entrepreneur believes they are good communicators, but how do they know? It’s really the perception of the recipients that counts, and poor communicators are almost always poor listeners, so they don’t hear the shortcomings. Warren Buffet once told a class of busines Read More

Crowdfunding is the hot new vehicle for raising money to support your entrepreneurial efforts, with over 1,250 website platforms around the world to help you, according to a 2015 industry report. In fact, the report suggests that the total amount raised annually (over $30 billion) now exceeds the f Read More

Most entrepreneurs are so overwhelmed by the day-to-day challenges of their business that they rarely take the time to work on longer-term strategy (they work in the business versus on the business). As a result, strategy decisions are made in the same ad-hoc crises style as operational decisions, Read More

Looking to make more out of the time you spend on your business? Try these tips to manage your time. Read More

If you can’t deal with failure, then the entrepreneur lifestyle is not for you. Don’t believe that urban myth that all you need is a good idea, a little fun work, and the money will start rolling in. When you are pushing the limits, nobody gets it right the first time, or even maybe the tenth time. Read More

Remember the Tom Hanks/Meg Ryan movie You’ve Got Mail? It told the tale of an independent bookstore owner (Meg) struggling to hang on as big bookstore chains (Tom owned one) declared war on independent bookstores. (This was all before Amazon declared war on all kinds of brick-and-mortar bookstores. Read More

Not sure if your business is in compliance? Here's a checklist of questions to determine the answer. Read More

Getting into a new business venture is an incredibly complicated process. So you need to start with the basics and work your way up from there. Below is a collection of some tips from members of the small business community about the basics you need to start your business off on the right foot. Read More