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The best way to bring your marketing writing alive and make it effective, is to use the "what's in it for you" approach. Suzan St Maur explains how to do it and why it's critical to talk benefits, not features... Read More

Testimonials are incredibly powerful and usually consist of written words from people who have done business with you and are sometimes accompanied by a photo.

Taking this concept one step further, and making video testimonials, is even more compelling. You get to see a real person and hear the Read More

I will not be endorsing the Blog Engage RSS Syndication service hereafter. In fact I will remove or update my review about Blog Engage, just to make sure that I do not endorse a service in which I am not happy with. Read More

Happy Valentine’s Day from the team at IAWEO!

We are so blessed to connect with each one of our members and our readers (who we know will soon become members)! In fact, this year, we’ve decided that our members are our Valentines because they are what makes us so excited to get up and do what w Read More

When Ken Sims founded The Sims Plumbing Company in 2005 and started looking for customers, he immediately put an ad in the Des Moines, Iowa, Yellow Pages. Let's find out where he is spending his marketing dollars now. Read More

Hiring a salesperson can be a huge decision for a small business owner—mostly because it’s often a huge expense. Good salespeople can command premium wages, leaving you in a Catch-22 situation: You need that salesperson to increase your sales, but without the sales, you can’t afford to hire the sal Read More

10 excellent ways to improve your site's search engine rankings today. Implement the strategies spoken about in this article, and see your search engine rankings sky rocket... Read More

Depending on the type of start-up you have, there is a financing model to optimally fund your business. If you are running a home-based business then you can use your savings and credit card loans. If your ambitions and ideas are larger than normal, then you may consider other ways of funding your Read More

Failing to incorporate information security into your risk management strategy means that you could be putting your company’s corporate secrets and your overall brand reputation at risk. Read More

BuyerZone rates the 20 best business marketing blogs to read in 2012. Learn what marketing advice each can give you. List includes Seth's Blog, TopRank Blog & more! Read More