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What if your business does not have a full-scale or in-house HR department? The task of making the new employee feel welcome in your business often falls on you, the business owner, or another manager. Here are a few tips for making your newly recruited employees feel right at home. Read More

A friend of mine, Marie Wiese, wrote in her a little while ago that CEO’s begrudge – even hate - spending money on marketing services or marketing consulting. She says that’s because marketing feels like a series of unconnected projects and tasks with vague un-measurable results. Read More

Let me start with one that is guaranteed to get at least a thousand “duhs” right out of the gate . . .

Go Where The Money Is!

You don’t just go where the money is by sitting down and brainstorming the question “Where is the money?” . . .you need to take it a step further. Read More

Here is a great small business PR Valentine's idea and one that entrepreneurs can use to get coverage in the news media. PR Pitch ideas that create headlines. Read More

If you’ve spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies. Read More

The official start date for your startup is the date you incorporate the business. This is obviously important for tax purposes, but may also dramatically influence how potential investors, customers, and competitors look at you. Read More

Social media is not just for B2C companies! In fact, some studies have shown that B2B companies are seeing better results with social media marketing than many B2C brands are. Here are three ways B2B companies can better leverage the power of social media to help their own bottom lines. Read More

Today, when people are looking for more information about just about anything, they turn to the search engines. That means that it’s essential for businesses to develop an SEO campaign in order to improve their search engine presence. However, that doesn’t mean that SEO is now the be all end all of Read More

If you only have one version of your website, you’re doing your business a great disservice. If you want your business to be current and keep up with trends in technology, you absolutely need a mobile-optimized website. Read More

As a female entrepreneur you probably wear many different hats – running your business while balancing your responsibilities in your personal life. The good news is that there is a way to get help. The answer that many women-owned businesses are turning to is to hire an intern. Interns are smart, Read More