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B2B marketers understand the importance of a content marketing strategy. Potential prospects want to learn about a company and its history, products, and practices before doing business with it. Since it’s better for target audience members to learn about your business from you, rather than elsewhe Read More

With the right planning, and some discipline and ambition, it is possible to get your home business off the ground. Start out by moonlighting ethically, and when you are ready, you can quit your day job on good terms. Read More

Many individuals are well aware of the risks involved in identity theft. Indeed, we've been hearing about the dangers of identity theft for years. However, small businesses need to be on the alert as well. Apparently, identity theft of small businesses is on the rise. If you have a small business, Read More

Okay, today we’re going to talk about how not to be annoying. I don’t really care if you want to talk on the phone while you’re waiting in line for your morning coffee. I do care if you annoy your customers on Pinterest. Here are the top 3 things you could do on Pinterest to really get under my ski Read More

The top 3 keys to successful business growth include an actionable business plan, becoming more authentic and self-aware, and becoming a knowledge-based manager Read More

The Facebook Timeline is not necessarily new, but it is making headlines all over again. Facebook recently announced that all Facebook pages will be convereted to the new Facebook timeline view by March 30, 2012. So, what is a brand suppose to do in the face of change? Change, of course. What is wi Read More

Writing a long business document - e.g. a report or proposal - can be worrying to contemplate, especially if you want it to keep readers gripped right to the end. In this article pro bizwriter Suzan St Maur shares her short, sharp tips on how to write good long documents - easily. Read More

Ensure that every consumer who ever tries to buy from you (or from the partners consuming your traffic) is offered an experience that is tuned to them. There are three simple rules:

1. If they come from a non English-speaking country, offer their language; offer them their currency; and offer t Read More

Here's a good list from Yahoo of 10 legitimate types of work at home jobs and what you can expect to get paid for each. Read More

Monday morning here and I’m still – one full week later – ruminating over the two-day seminar I attended last week that was billed as the “Business Vista Seminar:A New Beginning” and I’m still as pumped one week later as I thought I’d be! But let me explain in full…

As you may know, I’m one of t Read More