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The PR Verdict: “C” for the Guardian. Credibility is a newspaper’s key brand value. Unnecessary positioning for an organization with a proven track record. Read More

Whilst no one knows for sure exactly what Googles rules and algorithm patterns are (except for Google itself and its employees), there are a few simple guidelines to follow that will ensure that your content gets ranked as highly as possible. Read More

Instead of trying to find one mentor who can help you with everything (does such a person even exist?), find someone who is exceptional at one area you want to improve in.

One of the strategies that people who are really good at using mentors have is to: Read More

What is the difference between a leader and a manager?

1. Obviously it would be an advantage id the leader had good management skills
2. Equally it would be an advantage if the manager had good leadership skills

But how should you define the two and differentiate between them?
If you loo Read More

In this article, I'll dive into my own interpretation of what each means and show how they're very different. The biggest difference between the two is WHERE they happen, not so much how. Read More

Thinking about advertising your business online for the first time? In this article we reveal the most popular advertising channels we use to drive traffic to our website. We also provide a few fascinating insights as to why businesses aren't getting tons of online traffic just yet... Read More

We take a look at nine out of date SEO techniques that can damage a site if still used. From Meta keywords to keyword stuffing, there remain a number of out of date SEO techniques that we still see on a daily basis

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Having organized records of purchases is essential to operating a successful small business. So before you pull out your hair this tax season, take some time to organize your expenses and follow these quick steps to better track your business receipts. Read More

A great software for businesses that have a certain level of procurement activity and require a way to keep it all organized. Read More

Whether you are selling B2C or B2B, bringing an innovative new product or service to market represents a two-part marketing challenge. You need to educate your consumers at the same time that you are motivating them to buy.
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