BizSugar.com › Sales › Best Practices for Consumer-Friendly Online Payment System

Ensure that every consumer who ever tries to buy from you (or from the partners consuming your traffic) is offered an experience that is tuned to them. There are three simple rules:

1. If they come from a non English-speaking country, offer their language; offer them their currency; and offer them payment methods that they recognize as locally relevant.

2. Ensure that the experience makes sense for the device they are using – there's no point in having dozens of data fields if they're on a smartphone.

3. Confirm that the payment is being processed in the region where the card, or other payment instrument, was originally issued.